Venmo is a mobile payment app for friends and people you know. You might have even used it already to pay a friend for pizza or split an Uber fare. This redesign is my critique and refresh for the easiest way to make personal transactions.
Venmo is an app I use pretty often, I know my friends use it and its a pretty handy tool to have when you spend a lot of time going out and having fun. However, I thought the visual design of the app was lackluster and their UX decisions left a lot to be desired.
A lot of the features are poorly organized while others are focusing too hard on making a shallow social network out of other people’s finances. My goal was to reconsider each feature and reprioritize what I thought actually matters to the end user.
If you ask anyone what Venmo is for they would effortlessly tell you it’s for sending money to friends. It’s what people come to the app for so why is the starting point for returning users a timeline of other people’s transactions? Why is the core function of the app crammed into a tiny icon in a toolbar?
I redesigned the new home to prioritize the user’s needs first. Instead of making the home screen a self-promotion of Venmo’s active community, I made the transaction flow the home screen. This is more convenient for making quicker payments. These design revisions also reduced the pay/request process from a minumum six steps to four.
Many of the screens in the original sidebar should be combined. Some of the screens on the list were so similar that dividing them felt like an unneccessary split in focus. For example, screens relating to transactions like “Home, Purchases, and Incomplete” could be merged into one cohesive timeline. By merging and reorganizing the featues together I simplified the ten list items into four tabs.